Web Design Guide .. How to Design like a Pro
Design it Yourself Save Thousands in Web Design fees You can Build your
own Website that Makes Money like a professional.
COMMON MISTAKES IN WEBSITE DESIGN
1. Designing a site to look like a colourful brochure. Looks great, but sells virtually nothing. May work for big brands but not for small businesses.
2. Not finding out who your visitors are. An anonymous visitor has virtually zero value because you can't go back to them. Websites do not automatically record who you are and can be browsed anonymously. So you need to work
3. Talking in terms of what you do rather than what problems you can solve for your customers: I teach people how to drive vehicle. I get you freedom by getting you through your driving test fast. You see the difference !
4. Failing to deliver immediate IMPACT.
5. Using weak wording when TURBO-CHARGED POWER phrases that
GRAB your attention are ESSENTIAL to keep your attention.
So Remember to Avoid these 5 Common Mistakes!
There's one sure way of failing to get any business from customers on the internet and that is to have no website so get one.
How Do You Make Your Site Sell?
It has to guide potential customers down the
classic sales path:
1. Getting the customer's ATTENTION
2. Getting the customer's INTEREST
3. Building the customer's DESIRE
4. Getting the customer to take ACTION
In summary: Attention, Interest, Desire, Action. This is abbreviated to AIDA and you should keep this in mind as you plan your website.
How Do We Do This Online?
GETS immediate Impact ATTENTION
Absolutely critical to your website will be its ability to make an immediate impact on your visitor.
Why?
Because most people assess a website in just 10 seconds. Unless you grab the attention of the visitor immediately they will click a button and go away.
How then do you make an impact FAST?
The answer lies in telling your customer exactly what he wants to hear upfront, loud and crystal clear.
Make it absolutely clear what we do so that anyone coming across our site who has a problem with online sales for example is going to stop and think
"Hey, that's what I want"....
Make sure that the Headline is
1) big enough,
2) eye-catching upfront
3) grab customer's immediate attention.
4) The key message gets across !00%.
Make sure that we don't use fancy graphics, and our web pages download in an instant.
Now, we get over the first hurdle that the MAJORITY of websites fall at.
Have a look around at a few other commercial sites and see if you can understand in 10 seconds exactly what they offer their customers. In nearly all cases the visitor has to work hard to find out why he should stay and for this reason, they often don't.
DEVELOP "content" VALUE
TO KEEP readers' INTEREST HIGH
You now have a visitor who is prepared to stay with you a little longer but you must drip-feed him with goodies to keep him there. So how do you do this?
The trick is to give him nuggets of value in different places on your website so that he looks around and explores. You must build these nuggets into your site
in such a way that they deliver value to your potential customer but also increase the perceived value of your own services. If that sounds difficult don't forget
that you have FREE and valuable information on offer.
Get your customer to download it and you get 4 advantages
ADVANTAGE 1:
Your customer will start to think of you as an Expert, a Helper and a Friend.
ADVANTAGE 2:
If they print it out they will be walking around with an Advertisement for your business.
ADVANTAGE 3:
They may show it to colleagues who may then get in touch or visit your site too - and if your White Paper is any good you will come recommended.
ADVANTAGE 4:
Where are your competitors in all this? They haven't got a hope!
Hey! These are POWERFUL factors that can boost your income - and you haven't even spoken to the customer yet!
The process has also cost you nothing.
THAT'S JUST PART OF WHAT A WEBSITE CAN DO FOR YOU.
Creating desire to get the ACTION
Once you've got a visitor's Attention and Interest, you then need to create sufficient DESIRE in them to want what you do that they take some ACTION that
moves the process along. At this stage it doesn't need to be an actual purchase - it could be that they just phone you up. But you must get visitors to do
something that is valuable for your business:
e.g.: Click to subscribe
Click to order
Order Now limited time offer
You are going to have to use the power of words to create desire online, and the way to do this is to understand the motivations behind why people buy.
At this point I would recommend you a highly regarded web marketing manual by Dr. Ken Evoy .... Make Your Site Sell 2002 !
If you want to start your own ecommerce building your own website or to sell online, first get this book by Dr. Ken Evoy before you do anything else.
This is the Internet Marketing Reference Manual or Internet Marketing Encyclopedia as refered to by some renowned web gurus. It is about how to develop a product, build a web site that sells and promote it to attract customers to buy online. This book is crammed with sensible, useful information you need to know. After you've read this book, you'll know why many e-commerce sites are unsuccessful, and how to avoid the pitfalls
Beginners will learn everything they've wanted to know about selling online, and experts will find it to be an essential reference manual..
BOOK REVIEW ....
Internet Marketing Encyclopedia .... Make Your Site Sell 2002 !
Benefits:
(1) You learn how to develop, build and market a successful online business. ·
(2) You save lot of time and money in your search for success in Inernet marketing.
(3) An exceptional price for less than $40 Canadian Dollars, or approximately $25 US. a priceless
book with overdelivered value.
Features:·
· 4 volumes over 1,400 pages! ·
Vol.1 - How to develop and position products for the Web. ·
Vol.2 - Make Your Store Sell! specifically about multi-product online stores. ·
Vol.3 - How to make a site which can effectively close the sale ...visitors buy online.. ·
Vol.4 - How to attract targeted traffic to your site.
SiteSell 's guarantee is.Lifetime, money-back guarantee.
The next step is equally important. That is starting to Build your own website. Build it yourself. Yes, you are the only one who knows best what exactly you want. No other person can know it better.
Have you ever thought how would a Web site help your business?
Are you looking to expand your customer base? Want to better serve your current customers? If yes, then A Web Site is the solution. It helps you communicating effectively with your customers and your potential clients as well. It makes your business stand uniquely and successfully over time. It provides 24 hour a day access to the information your customers need - freeing up your time and resources.
If you think further along the line of growth, you customers grow in number and above all these Customers can:
View pictures of your products, services and past projects and learn about the quality of your work.
Read your menu and then call to make a reservation.
Purchase your products from anywhere in the country.
Download your latest catalog instead of requesting it by mail.
No matter what the goal or purpose of your Web Site is,
You Are The Person Who Can Best Create A Site That Is Right For Your Business!
Lastly, but not the least, is the money you can save in web design fee. You can save yourrself thousands of dollars.
If you have the time, the best option is to learn how to do it yourself. It doesn't take long, and you can have a web site up and running within days. My best recommenation here is Site Build It.
Site Build It
The best package for beginners and webmasters who want to build a profitable and ppopular site.
This software builds the whole site for you automatically, so you don't need any knowledge of HTML, and it does lots of other stuff too, like registering your domain name, hosting your website, optimizing your pages so that they get to the top of the search engines, submitting to search engines, statistics of traffic to your site and some other stuff as well. It saves you a lot of money because it does all of these things for you, and so you don't have to pay separately for hosting, registering your domain name and all the other stuff that goes with designing a site. Alternatively you can get a software package like Dreamweaver or Frontpage, but these packages are much more difficult to use, and they won't submit to the search engines, host your site and all the other stuff that goes with Site Build It. For more information on this have a look at this review of the Site Build It
Remember, the purpose of the site is to sell, and make you money, not to look nice and pretty. This is a crucial point. However you build your site, you need to make sure that your site is easy to navigate and explains your product or service clearly. Keeping this in mind, the thing that you should focus on with your site is the words, and the overall strategy for generating sales of your product. Don't worry too much about the graphic design. Search engines read the text contents only. Hence, your focus is content. Of course a nice pretty design is important, especially for luxury items like designer handbags for example. However the key point is that your site actually sells your product and makes money.
Be very careful about hiring a big design firm to design it for you! Why? Because they charge a lot of money, but they won't usually build a site which sells. They will build a site which looks good, but it won't necessarily sell your product. The next thing to be very careful is your Web Hoster. For detail click here.
If you are a small business people and you are too busy to build your own website. Click here to get your certified webmaster to build a professional popular and profitable website for you.
Site Build It! Real World Sites and Amazing Results.
